Food
Fitness Fab

Social Media & Business Manager (Jun 2022 - Present)
Virtual Assistant (Feb 2021 - Jun 2022)

Nishi, owner of Food Fitness Fab, hired me back in 2021 to help assist in general virtual assistant tasks and social media. In 2022, her full-time job started picking up and she needed help keeping a consistent social media schedule along with client communication & promotion for her biweekly marketing events where she sold her homemade F3fuel treat brand. Since January 2024 we have been working on increasing engagement on Instagram. Since January, her account had a 150% increase in accounts reached and a 5.7% increase in accounts engaged.

- Social Media Management: Design and schedule posts across multiple platforms; create engaging content using Adobe, Canva, and Capcut; manage event-related content, blog posts, weekly emails, and giveaways; design promotional materials for partnerships; designed & executed ads; contribute to digital products, including a recipe book and fitness plans.
- Strategy: Develop attention-grabbing videos using current trends; conduct A/B testing to optimize content performance; manage reposting and engagement strategies; lead monthly strategy meetings, analyze trends, and recommend improvements.
- Website Management: Design landing pages and manage product launches; keep the website updated with products, partnerships, and blog posts; handle backend sales and inventory management.
- Administrative Tasks: Manage business operations on Notion, ensuring tasks, projects, and content are up-to-date; assist with general admin tasks and external communication; assist in designing and organizing brand-related materials.
- Designed and scheduled visual content for social media.
- Managed administrative tasks, including content transfer to Notion.
- Engaged with audiences across social media platforms.
- Oversaw email correspondence and management.
- Designed visual content for social media.