Canopy Aerospace

Marketing Manager (Dec 2023 - July 24)
Executive Assistant (Jan 2023 - Dec 2023)

I joined Canopy Aerospace as an Executive Assistant and quickly demonstrated my capabilities, leading to a promotion to Marketing Manager. Despite having no prior experience in the aerospace industry, I successfully doubled the company’s LinkedIn follower count and boosted engagement by 200%. This experience showcased my ability to adapt and deliver results in a challenging and dynamic environment.

    • Social Media: Designed posts using Adobe, Photoshop, AI, and Canva; prepared and posted content on LinkedIn; planned monthly social media schedules; led monthly meetings and presented strategies for improvement.

    • Website Management: Updated the website with new content and blogs; assisted in drafting and releasing press releases; sourced podcasts and news articles for feature opportunities.

    • Hiring: Managed job listings and applicant communications; scheduled and prepared for screenings; conducted general screenings; led team hiring meetings; created onboarding workflows and hiring processes in Notion.

    • Administration: Organized and managed backend operations in Notion; implemented efficient systems and created SOPs; maintained and updated calendar scheduling; executed various administrative tasks as needed by the team.

    • Maintained backend organization and updates on Notion.

    • Managed administrative tasks, including project and task management, and calendar coordination.

    • Assisted in designing and ordering company merchandise.

In one year they gained…

1.8k followers

increased organically from 1.5k to 3.3k

+14,000

page views in one year

Over 15%

increase in engagement rate, from under 5% to over 15%

+500%

increase in account impressions,
from under 5k to over 30k

    • Increased account impressions by 500%, growing from under 5k to over 30k in one year

    • Organically gained over 1.7k followers within 12 months and 1.8k followers since hired

    • Generated over 14,000 page views in a year

    • Boosted post impressions by 600%, with multiple posts reaching over 7,000 views

    • Elevated engagement rate from under 5% to over 15%

    • Gained over 40 followers in 1 day on LinkedIn

    • Gained potential clients & customers through LinkedIn engagement

Content Designs

  • I designed business cards for the team that were well-received throughout the company for their sleek and functional design

  • I designed this LinkedIn post template for new hires, featuring logos of their previous colleges and workplaces. It was highly effective in boosting the company’s LinkedIn engagement.

  • I asked Canopy's Advanced Manufacturing Engineer why he chose the company and turned his response into a post.

  • Recommended a post on their new innovation and turned it into an announcement

  • As an aerospace company, I designed posts for niche holidays within the industry

  • We aimed to engage more customers and investors, so I asked Canopy's CCO, “What’s one quote from a potential client that stood out to you?” We transformed that quote into a post, and I used AI to create a 3D visualization of a printer producing a ceramic piece, incorporating the lights and shadows of Canopy's brand colors.

  • Email signature I designed for the team

Creative Post Idea for Customer Engagement

We aimed to engage more customers and investors, so I asked Canopy's CCO, 'What’s one quote from a potential client that stood out to you?' Inspired by that, I transformed the quote into a post, using AI to create a 3D visualization of a printer producing a ceramic piece, with the lights and shadows reflecting Canopy's brand colors. This project highlighted my creativity in conceptualizing and executing a unique idea that visually represented the brand's identity.

Written & Designed by Me

Team In Action Content Idea

We aimed to create a post that would boost our engagement. While researching, I noticed we hadn’t showcased the team in action yet—who doesn’t love an action shot? This post turned out to be one of the company’s top engagement posts, tripling our usual impressions.

I had success growing Canopy’s LinkedIn page, achieving a gain of 40 followers in just one day!

In one year they gained over 1.8k followers.

Press Releases I Assisted in Drafting, Releasing, and Creating Content For

United States Airforce Press Release

This post became one of Canopy's top posts, achieving over 7k impressions. I played a key role in drafting the press release and created engaging copy that resonated with the audience.

NASA SBIR Ignite
Press Release

This post resulted in over 40 new followers in a single day! I crafted the compelling copy and drafted the press release

Instagram Post Design

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Instagram Page Designs

Highlight Icons

Journey Highlight

Newsroom Posts

Company Business Card Design

New Hire Post Design

I designed this LinkedIn post template for new hires, featuring logos of their previous colleges and workplaces. It was highly effective in boosting the company’s LinkedIn engagement.